The official One Piece Mugiwara Store opened at Jewel Changi Airport in Singapore in September 2025 — the franchise's regional flagship for Southeast Asia. AID Group holds an indirect economic interest through one of its operating subsidiaries; the store is run by the franchise's appointed regional operator under licence from the Japanese rights holders.
The store sits inside Jewel, the Safdie-designed retail and garden complex that anchors Changi Airport's central terminal cluster. It carries the full official One Piece merchandise range — apparel, figures, collectibles, food and beverage tie-ins — alongside Singapore-exclusive limited editions developed in partnership with the IP rights holders.
For AID, the position aligns with the Media pillar (M in the AMNIP framework) — sitting alongside REMOW, HuntMobi, Stargirl, Lucky Dramas, and Ani-Eyes. "We have operated upstream of content for years — distribution, advertising, production," Kelvin Wu noted. "Retail is the natural downstream extension; where Japanese IP meets the world physically, we want indirect economic exposure even where we don't operate the storefront directly."
Coverage of the opening can be read on the Changi Airport editorial site at nowboarding.changiairport.com.
AI.D Group · Singapore