HuntMobi Group, the AdTech engine in AID's media pillar, reported US$680 million in revenue for 2024 — up from US$253.7 million the prior year. The near-tripling was driven primarily by HuntMobi's dominant position in short-drama overseas advertising, a category that grew from a niche in 2022 to a multi-billion-dollar global market by 2024.
In 2024, HuntMobi was granted TikTok for Business authorised partner status, joining its existing authorisations from Meta (since 2022) and Google (since 2019). The trifecta makes HuntMobi one of a small number of AdTech operators authorised across all three major Western platforms simultaneously.
The company's BI4Sight analytics system — a proprietary attribution and optimisation engine — is the core of HuntMobi's pricing power. "It is what lets us run a Hong Kong studio's drama into Brazil, optimise it in real time, and return better ROAS than the studio could on its own," CEO Eric Tang has said publicly.
HuntMobi sits in the M (Media) pillar of the AMNIP framework alongside REMOW, Stargirl, Lucky Dramas, and Ani-Eyes.
AI.D Group · Global